The recognition was announced with the release of ROCCO’s latest The 25 Report – ROCCO’s Annual Report, which identifies top-performing vendors based on extensive global MNO feedback. During the GENESIS 2025 Gala, HAUD was also honoured with the ROCCO Tier One Vendor Award—a prestigious accolade that reflects the trust, performance, and innovation we bring to the telecom ecosystem. This achievement is more than just an award; it’s a resounding endorsement from the industry we proudly serve.
Each year, ROCCO’s 25 Report evaluates vendors across Roaming & Interconnect, Messaging, and Fraud & Security—shining a light on those truly shaping the future of telecoms. With its Admiration Quads, the report helps MNOs benchmark performance and select top-performing partners who deliver tangible value in rapidly evolving environments.
For HAUD to feature as a Tier One vendor in Messaging Security, and to do so for five consecutive years, is not only an honour—it’s a clear reflection of the enduring impact our solutions have on operator revenues, network protection, and enterprise enablement.
What makes this award particularly meaningful is that it is based on direct feedback from MNOs. These operators—our clients and partners—have recognised HAUD not just for technological capability, but also for the dedication and excellence of our people.
At HAUD, we’ve always believed in co-creating value. Our SMS Firewall technology is designed not only to block unwanted or fraudulent traffic but to monetise and optimise legitimate traffic flows. It’s a dual-purpose approach that empowers operators to secure their networks and increase A2P SMS revenues simultaneously.
Being selected as a Tier One vendor means MNOs trust us to deliver on both fronts.
The telecoms landscape continues to evolve, with emerging threats such as Artificially Inflated Traffic (AIT) fraud and shifting trends in enterprise communication demanding proactive, intelligent defences.
HAUD is not only keeping pace—we’re driving these developments forward. With investments in machine learning-driven detection, real-time analytics, and mobile authentication capabilities, we remain committed to futureproofing mobile messaging for our operator partners.
This milestone is shared by everyone at HAUD—from our engineers and analysts to our client success teams and global leadership. Each member of the team plays a role in delivering the exceptional service and outcomes that make achievements like this possible.
To the MNOs who voted for us and continue to place their trust in HAUD—thank you. Your partnership inspires us to innovate further, act faster, and serve better.
As we look towards 2025 and beyond, HAUD remains committed to helping mobile operators maximise messaging revenue, eliminate SMS fraud, and build trusted digital ecosystems.
Here’s to continuing our shared journey—stronger, safer, and smarter.
