Unlock Sustainable Revenue Growth with A2P Messaging Monetisation
HAUD provides Mobile Network Operators with an advanced monetisation solution to secure revenue, block fraudulent traffic, and open new profitable opportunities.
The Reality Operators Can’t Ignore
Effective monetisation of Application-to-Person (A2P) SMS messaging has never been more critical. Despite its impressive global reach, instant delivery, and exceptional subscriber engagement rates, many operators still face significant obstacles in fully capturing revenue potential from A2P SMS.
Massive Revenue Leakage
Grey route traffic siphon billions annually, eroding trust and profitability.
Unsustainable Pricing Models
Rising termination rates and inconsistent pricing across regions drive businesses to alternative platforms.
Growing Competition
OTT messaging platforms and alternative verification methods are steadily pulling traffic away from SMS.
A Comprehensive Approach to Messaging Monetisation
Mobile operators face numerous threats undermining A2P SMS revenues, including SIM farms, grey routes, bypass tactics, and artificially inflated traffic. Each year, these fraudulent methods result in significant revenue leakage, estimated globally at billions of dollars annually.
To truly capitalise on the A2P messaging opportunity, operators must move beyond traditional firewall solutions and embrace comprehensive, multi-layered monetisation strategies.
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Blocking Revenue Leakage from SIM Boxes
HAUD’s high-volume SIM box detection solution leverages advanced traffic analytics and intelligent filtering to instantly block fraudulent SIM box activity.
Eliminating Grey Routes
Grey routes erode operator revenues. HAUD NForce detects and blocks traffic from these unauthorised channels, ensuring full monetisation of every message, protecting network integrity, and delivering optimal message quality to mobile subscribers.
Flash Calling and Voice OTP detection and control
Flash calls and voice OTPs bypass traditional SMS authentication, posing new challenges for operators. HAUD’s Flash Call & Voice OTP (FCVO) solution accurately detects and blocks this traffic, empowering operators to recover lost revenue and regain control of their authentication channels.
Unlock New Revenue Streams
HAUD’s Messaging Monetisation solution unlocks new revenue opportunities across international and domestic traffic.
International A2P Monetisation
An ecosystem to effectively monetise international A2P traffic by blocking fraudulent grey routes and ensuring accurate billing. HAUD’s advanced solution secures revenues and boosts profitability.
Domestic A2P Monetisation
Domestic A2P monetisation enables MNOs to capture untapped revenue from local enterprise messaging, turning overlooked traffic into a reliable income stream while strengthening control over their network.
Person-to-Application (P2A) Messaging
Capitalise on bi-directional P2A messaging with HAUD’s robust validation processes. Monetise legitimate interactions between subscribers and verified applications, enhancing user experience and revenue growth.
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Solution ovierview
HAUD's monetisation solution directly translates into tangible operator benefits:
Sustainable Revenue Growth
Protect and significantly boost revenues across international and domestic messaging channels.
Enhanced Customer Experience
By regaining control and ensuring messages are delivered through legitimate channels, Mobile Network Operators restore subscriber trust in their brand and messaging services.
Proactive Fraud Prevention
Advanced SIM box and grey route detection safeguards revenue integrity from the very first message.
Comprehensive Management
Constant monitoring, expert insights, and adaptive strategies ensure long-term revenue optimisation.
Insightful Analytics and Reporting
Detailed dashboards and reporting provide operators clear visibility into traffic trends and monetisation effectiveness.
Flexible Integration
Compatible with existing infrastructure, HAUD’s solution adapts to your network environment—minimising disruption while accelerating time to value.