Legal Hub

Privacy Notice

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Applicability

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This privacy notice applies to users of the HAUD website, web applications, subscribers or email recipients (hereinafter referred to as "you" , “your” or "user").

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Introduction

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This privacy notice is issued by the HAUD Group, and applies to the processing of personal data carried out by Haud Systems AB or any of its affiliates(hereinafter referred to as “HAUD” or “we”, “us”, “our”), as a data controller. This means that for the purposes of this Privacy Notice Haud Systems AB determines what data is collected by each organisation within the group and how this data is going to be used.

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HAUD Group currently consist of Haud Systems AB (incorporated in Sweden with Co. Reg. No. 559283-9509), Haud Systems Ltd. (incorporated in Malta with Co. Reg. No. C53030), Haud Systems UK Ltd (incorporated in UK, with Co. Reg. No. 12643090), Haud Asia PTE. LTD. (incorporated in Singapore, with Co. Reg. No. 201130992H) and PT Haud Systems Indonesia (incorporated in Indonesia, with NIB 0231000942749).

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If you have questions about how we process personal data, or would like to exercise your data subject rights, please email our data protection officer at privacy@haud.com.

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If you are applying for a position with HAUD, this privacy notice does not apply. Please read our [Privacy Notice for Recruitment].

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Note that for our services, HAUD is usually in a role of a data processor. In such case, we process personal data on behalf of our customers and in accordance with their instructions. HAUD does not review or monitor its customers compliance, therefore you should contact the relevant customer directly for information about how they process your personal data.

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Scope

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This privacy notice outlines how we manage personal information collected through our website, related social media applications, user interactions with our site, subscriptions, participation in events, data obtained from public sources, portals, emails and third-party contributions. It reflects our commitment to protecting your privacy and managing your data responsibly.

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Notification of changes to this notice

We're always adding new features and improving our products, services, and promotions, so our website and subscriptions are always changing. Our data handling procedures may occasionally alter in light of these ongoing updates, statutory modifications, and technology breakthroughs. We encourage you to frequently check our updates on our website for the most recent information. This notice was last updated on 20th of May, 2025.

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Personal Data Collection

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What Personal Data We Collect?

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We may process identifiable information, such as:

• Business Contact Details: your name, email address and telephone number, title and company name;
• Online Identifiers: Cookies, IP address, device or browser information, etc;
• Marketing and Contact Preferences: Details of the choices re marketing, how you view our website;

As a data controller, we process information related to business interactions. Our website is designed for business use only and is not aimed at non-business users.

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How Do We Collect Personal Data?

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Data is collected from three sources: directly from you, through HAUD, or third parties.

We record personal information that you provide, when you:

• submit an enquiry through our website via enabled cookies;
• correspond with us by phone, email or otherwise,
• register for and/or attend an event,
• participate in surveys, evaluations and promotions on our website,
• request a demo, whitepaper, or other available material,
• subscribe to our mailing lists, client alerts, newsletters or other forms of marketing communications, etc.

Furthermore, your business contact information may have been sourced from publicly available sources or acquired through third parties like digital marketing agencies or event organizers.

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Why Do We Use Your Personal Data?

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We collect and use your information for various purposes to enhance our services and your experience:

• ‍Responding to Inquiries: We address your questions, supply requested materials and services, and manage communications related to you, including any confirmations of payments and orders.
• ‍Website and Service Optimisation: We gather access logs for statistical analysis to enhance website performance and ensure it functions correctly for all users.
• ‍Personalisation and Marketing: Through the use of marketing cookies, we tailor content, services, and advertisements to better match your interests. We also send updates, news, and promotional materials if you have opted in.
• ‍Business Engagement: We may use your business contact details to propose services and products we believe may interest your company.
• ‍Operational: To be able to manage any consent, opt-out, or other submissions received, verify identification, access, etc.

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Communication Practices

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Most communication will be via email, we may reach out:

• if we process your business contact details, it is to communicate with you about the services we're providing or to answer specific queries you've made.
• If you have subscribed or consented to receive our communications, expect occasional newsletters or updates.
• with offers or information about our services if we've obtained your business contact details for marketing purposes, from public sources, events, marketing services, or if you're an existing client, if we believe these services might interest you.
• With periodical updates and notifications, such as legal updates, alerts, or information about events or seminars that may be of interest.

The content of these messages is carefully curated based on the personal information we hold about you to ensure relevance.

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Managing Your Preferences

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You have the right to withdraw your consent or object to us processing your personal data at any time. Should you choose to do so, please contact us directly through the provided contact method or on marketing@haud.com.

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Legal Basis for Processing

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The data collected through our practices is based on different basis, depending on the purpose as to why the data was collected. Depending on content, it may be based on:

• consent (for example, if you subscribed to stay updated with other services and news or you consented to a specific cookie),
• performance of a contract or taking steps towards it (for example if you had a query regarding our services, billing purposes, etc) or
• legitimate interest( for example growing our business, or other business needs such as legal compliance, defence, security, back-up, etc).

We take all necessary steps to ensure the data we use is in line with applicable legislation and that, especially when use of data is based on legitimate interest, we implement:

• Selective Use of Data: We carefully assess the necessity of data for our purposes, using it only when essential.
• Minimal Impact: We aim to use data in ways that align with your reasonable expectations and minimize privacy impact.
• Rationale and Safeguards: Our processing is grounded in legitimate reasons with efforts to reduce privacy impact, making it unlikely for you to object. However, if you wish to object or seek further information, please let us know that you object or opt-out, by provided method or on the email listed below.

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Who Do We Share Personal Data With?

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Personal data may be shared with HAUD affiliates, consultants and service providers, strictly on a need to know basis. These companies may require access to your information to fulfil their roles but are not permitted to use your data for any purposes beyond their assigned functions; they are bound by our instructions, confidentiality duties and written agreements.

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Additionally, HAUD may share or transfer personal data in specific situations such as legal compliance, justice administration, or during corporate changes like sales, mergers, or reorganizations.

Any data transfer, whether within the EU or internationally, will comply with relevant laws to protect your data adequately.

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We do not use your information for profiling or automated decisions that could impact you, unless you have opted in for marketing cookies.

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Link to other sites

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HAUD’s website may contain hyperlinks to other websites or platforms that are not operated by HAUD. These hyperlinks are provided for your reference and convenience only and do not imply any endorsement of the activities of these third-party websites or any association with their operators. HAUD does not control these websites and is not responsible for their data practices. We urge you to review the privacy notice posted on any site you visit before using the site or providing any personal data about yourself.

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How Long We Keep Your Personal Data?

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We retain your personal information for as long as required to comply with applicable laws, to fulfil our contractual and legal obligations, and support our legitimate business needs. Specifically:

• Cookies are kept as per the durations listed in our documentation;
• Direct Marketing Subscriptions remain active until you unsubscribe, or the information becomes outdated;
• Service Account Information is stored for at least for ten years post-service delivery to comply with tax and record-keeping legal obligations;
• Demo and Special Offers Information provided by you will be retained to facilitate follow-ups on your requests and for record-keeping;
• Non-Responsive or Disinterested Contacts: If you do not respond to our communications or express disinterest, we'll cease active data processing following our last interaction and archive your information for 12 months.

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Your rights over your information

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You have the right to be informed about the data collection and use, this is what this Privacy Notice is about. You also have:

• Right of access.
  You have the right to access and obtain a copy of your personal information.
• Right of portability.
  You have the right, in certain circumstances, to receive a copy of the personal information you have provided to us in a structured, commonly used, machine-readable format that supports re-use, or to request the transfer of your personal data to another person.
• Right to rectification.
  You have the right to obtain rectification of any inaccurate or incomplete personal information we hold about you without undue delay.
• Right to be forgotten.
  You have the right, in some circumstances, to require us to erase your personal information without undue delay if the continued processing of that personal information is not justified.
• Right to restriction.
  You have the right, in some circumstances, to require us to limit the purposes for which we process your personal information if the continued processing of the personal information in this way is not justified, such as where the accuracy of the personal information is contested by you.
• Right to object.
  You have a right to object to any processing based on our legitimate interests where there are grounds relating to your particular situation. There may be compelling reasons for continuing to process your personal information, and we will assess and inform you if that is the case. You can always object to marketing activities.

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Additionally, if you believe we haven't adequately addressed your complaint, you may reach out to our or your local data protection authority. For European regulators, visit: http://ec.europa.eu/justice/data-protection/article-29/structure/data-protection-authorities/index_en.htm.

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If you have any questions about this privacy notice, concerns or complaints about the way we process your personal data, please contact us on privacy@haud.com.

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Cookie Policy

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Scope

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This cookie policy applies specifically to the haud.com website. Details regarding the use of cookies or related technologies within our customer portals, including their purposes and how they contribute to your service experience, if applicable, will be outlined in the service documentation. For more information on this matter please speak to your account manager.

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Understanding Cookies

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Cookies are small text files placed on your device during web browsing. Cookies can be persistent, remaining on your device after you go offline, or session-based, disappearing once you close your browser.

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Our website and any customer portals, makes use of cookies and similar technologies, that allows us to enhance your experience by enabling features that recognize your device and personalize your interaction with our services. They provide us with insights by accessing or storing certain information on your device, ensuring your visits are distinct, secure, and tailored to your preferences.

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Cookies do lots of different jobs, like helping website operators understand how their website is being used, letting a user navigate between pages efficiently, remembering a user’s preferences, enhancing security, and generally improving browsing experience.

Our marketing emails such as newsletters, may include tracking pixels to monitor if and when recipients open an email, its read frequency, and link clicks. This aids in assessing our email marketing effectiveness, tailoring emails to your interests.

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This technology enables us to compile statistics about our visitors and their use of our sites. HAUD may share it with third parties, if necessary to improve the content and functionality of our websites, to better understand our customers and markets, and to improve our products and services.

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First-Party vs. Third-Party

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“First-party cookies” are cookies that belong to HAUD and that HAUD places on a device. “Third-party cookies” are cookies that another party places on a browsing device through our website.

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Third-party cookies set on our website may provide a service or function to HAUD, however, we are not always in control of how the third-party uses these cookies. We recommend checking the third-party’s website for more information about how they use cookies.

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Managing Cookies

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You can delete cookies using your browser’s own Clear History function. You can reset your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you choose to disable, reject or block the cookies we use, some parts of our website may not function properly. Necessary cookies will be set, otherwise, our website would not be accessible or secure. For more information about internet cookies, how to control your cookie settings and browser settings, or how to delete cookies on your hard drive, please visit pages as http://www.allaboutcookies.org, http://cookiepedia.co.uk/how-to-manage-cookies etc.

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Cookie List

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To find out more about some types of cookies we use please see the following list:

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