Videos

Recorded by Kaleido Intelligence, this exclusive interview features Kristian Järnefelt, CEO of HAUD, sharing his perspectives on the key trends in the business messaging market in 2025 and why operators should Stay in Control of their networks.

Recorded by Kaleido Intelligence, this interview features Kristian Järnefelt, CEO of HAUD, sharing his perspectives on what use cases might emerge to make SMS a more sustainable business and focusses on the fact that the decline is SMS A2P has been self-inflicted through exclusive aggregator deals and unreasonable pricing.

Recorded by Kaleido Intelligence, this interview features Kristian Järnefelt, CEO of HAUD, sharing his perspectives on how technology will influence the messaging market in 2025. The rise of AI will allow for more efficient detection and blocking of fraudulent traffic, as well as providing more advanced analytics.

Recorded by Kaleido Intelligence, this interview features Kristian Järnefelt, CEO of HAUD, sharing his perspectives on how HAUD will enable the industry through 2025 & beyond including by working with less monetisation focussed firewall vendors, and introduction of differentiated pricing to keep A2P messaging competitive compared to alternative channels